Blog Delivering Better Customer Experiences Through Scheduling Technology November 14, 2025 by Vertical Axion Imagine a potential customer visiting your website at 10 p.m. on a Sunday. Instead of being greeted by a convenient online booking tool, they only see a phone number and have to wait until the morning to call you. In an age where one-click purchasing is standard, that friction could send them to a competitor. […] Read more » Business & Finance Business Advice Marketing Technology
Blog Investors Confident AI Will Boost the Economy April 4, 2025 by Vertical Axion Nobody’s questioning whether AI-driven innovations will continue revolutionizing how we do business. A recent survey by PwC shows that investors and analysts strongly believe AI will boost the economy by improving efficiency and driving business growth. Let’s see how that might affect your business shortly. Is AI the Key to Economic Growth Acceleration? There’s little […] Read more » Business & Finance Business Advice Marketing Technology
Blog The Role of Influencer Marketing in Small Business Growth March 26, 2025 by Vertical Axion How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online following is a practical way to grow on a budget. Keep reading to learn more. How Can Influencers Drive Value for Your Business? […] Read more » Business & Finance Business Advice Customer Engagement Marketing
Blog How Online Reviews and Reputation Management Impact Small Businesses March 25, 2025 by Vertical Axion Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public perception and directly impact your bottom line. Why Does Your Online Reputation Matter? Negative press and bad word of mouth have always hurt […] Read more » Business & Finance Business Advice Customer Engagement Marketing
Blog New Blender Update Delivers Powerful Creative Upgrades February 4, 2025 by Vertical Axion Popular animation software Blender just got an update that has 3D artists and businesses buzzing. Blender 4.3 represents a massive overhaul of the free, open-source 3D software that will give your company what it needs to create eye-catching ads, product designs, and more. The new version is more user-friendly, and beginner and advanced users alike […] Read more » Business & Finance Marketing Recent News Technology
Blog Mastering the Art of Effective Email Campaigns January 8, 2025 by Vertical Axion How many emails did you receive today? How many of those emails were marketing messages from a company trying to get you to request more information, buy something, or buy more? Most of the emails you receive daily are part of an overall marketing plan since most companies see a massive ROI on their email […] Read more » Business & Finance Marketing Technology Technology Tips
Blog The Role of Smart Glasses in Enhancing Workforce Training and Field Services December 23, 2024 by Vertical Axion Today’s field service technicians have more complex responsibilities than ever before. Increasing technological complexity, combined with changes in the workforce, often means longer downtimes and delays for companies that need support from field service technicians who don’t always have the experience to solve their problems effectively. Augmented reality smart glasses show some promise in solving […] Read more » Business & Finance Employees Marketing Productivity Small Business
Blog Creating Content With Intent-Driven Insights December 21, 2024 by Vertical Axion Suppose you create content to market your business. In that case, you’ve likely heard the words “user intent” and its importance to SEO strategy and its effect on conversion. Essentially, when you understand what users are looking for — and provide it to them — you’ll capture more of their attention and enjoy a greater […] Read more » Business & Finance Employees Marketing Productivity
Blog Technology: The Backbone of Effective Business Continuity Planning December 11, 2024 by Vertical Axion Getting your business up and running is a challenge, especially when building a new brand from the ground up that must compete with similar long-standing companies. It would help if you advertised to get your target audience’s attention and regularly track how your company is doing to ensure success. But when the unpredictable occurs, you […] Read more » Business & Finance Employees Marketing Productivity Small Business
Blog Energy Storage Technologies: Reducing Costs and Increasing Efficiency for Industries November 29, 2024 by Vertical Axion Managing power consumption in industrial enterprises is critical due to soaring costs and an increased focus on sustainability. As more companies integrate renewable power sources like solar and wind into their energy strategies, the need for more advanced energy storage technologies is also rising. What Is Energy Storage? Wind and solar energy are, by far, […] Read more » Business & Finance Employees Marketing Productivity
